Trademark & Brand Usage Guidelines

Last Updated Date: 28 August 2025

1. Introduction

The Miracify® brand is one of our most valuable assets. These Brand Usage Guidelines, to be read alongside our Trademark Policy, ensure that all stakeholders – including employees, partners, licensees, and affiliates – use the Miracify® trademark, logo, and associated brand elements consistently, correctly, and lawfully.

2. Logo Usage

• Approved Logos: Only official Miracify® logos, as provided by our Corporate Communications team, may be used.
• Do Not Alter: Logos must not be modified, distorted, rotated, animated, recolored, or placed within shapes that alter their integrity.
• Clear Space Requirement: Maintain a minimum clear space equal to the height of the “M” in Miracify® around the logo to ensure visibility.
• Backgrounds: Use logos only on backgrounds that ensure legibility and contrast. Avoid cluttered, patterned, or low-contrast placements.
• Size: Logos must always be scaled proportionally. Minimum digital size is 100px width; print usage must not be smaller than 25mm width.

3. Color Palette

The Miracify® brand identity is anchored in a professional, modern palette. Use only approved brand colors in all digital and print communications:

Primary Colors:

1. #0c012d
2. #FFFFFF
3. #7d13f8

Secondary Colors:

1. #5d10af
2. #be4cf9
3. #280663
4. #190446
5. #e56df6

Unauthorized colors or gradients must not be used with the logo or trademark.

4. Typography

• Primary Typeface: Canva Sans (for digital and print use)
• Secondary Typeface: Arial (fallback system font)

Restrictions: Do not stretch, skew, or modify typefaces when displaying Miracify® content.

5. Naming Conventions

Always use Miracify® with the registered trademark symbol (®) at least on the first prominent mention in any material.

• Do not abbreviate (e.g., “Mira”) or pluralize (e.g., “Miracifys”).
• Never use Miracify® as a verb (e.g., “to Miracify something”).

6. Co-Branding

When using Miracify® branding alongside partner logos:

• Ensure equal prominence without overshadowing Miracify®.
• Follow the same clear space rules as with the Miracify® logo.
• Any co-branded material must be approved by the Miracify® Corporate Communications or Legal team prior to release.

7. Prohibited Practices

Do not use Miracify® trademarks or logos in domain names, social media handles, or product names without written authorization.

• Do not use Miracify® branding in connection with illegal, defamatory, or unethical activities.
• Do not create derivative logos, mascots, or icons resembling Miracify®.

8. Enforcement

Miracify® reserves the right to audit all partner, affiliate, or third-party usage of its brand assets. Unauthorized or improper use may result in revocation of rights, termination of agreements, or legal action.

9. Contact Information

For all brand usage requests, logo files, and approvals, please contact: office@miracify.com